Most businesses use facebook as an all around tool to improve their online presence. Unfortunately, there are still some that are not able to hit their mark. Ever wondered what went wrong? After all the trouble, effort and money what could possibly not work? Yes, this may be very hard to consider but this could definitely be with their Facebook marketing strategies.
It is understandable to assume such thing, especially if it is with Facebook, as it is the most popular platform worldwide. If that fact is not amazing enough for you, let me tell you that Facebook gives 75% sale and brand awareness increase for businesses that are able to utilize its business pages and features well.
Here are some unobvious crimes you may be doing that is causing your business’ downfall. It is not too late for a total reform. Better late than never!
- Post regularly not often.
Many do not realize the difference between the two. The goal is to stay active but posting too often does not fulfill this task. Based on audience feedback, 92% claims that seeing posts from the same company over and over again becomes annoying after time. This later on causes your target market to unfollow and ignore your marketing content.
Plot a map of schedule that will help you determine the best time to post your content. Categorize them by dividing your posts based on topic and type. We’ve listed below some labels to help you on dividing your content.
- Fun posts
- Informational posts
- Curated posts
- Blog Posts
- Avoid leaving senseless comments on people’s posts.
Building engagement is one of the key strategies successful marketers work on every time they run a Facebook marketing campaign. Building engagement invites organic audience and usually provides positive results. It is considered the most proactive and natural type of strategy and yet, the most difficult.
Knowing how to communicate well with your target market is crucial and hard. Current trend, emotional connection and “online etiquette” must be considered before pitching in as communication as we all know is irreversible. It can grow or break your brand and business in no time. This being said, it is advisable to avoid leaving senseless and unnecessary comments and messages on people’s posts. Not only you carry your company’s name but you are also responsible for whatever they will feel and think. Leave them something good to remember
- Do not ignore negativity.
Staying silent in the midst of a controversy is a sign of professionalism. However, staying silent for a very long time can kill your business in silence too! Ignoring negativity is in a totally different level when comes to risks and many aspects of business.
It is best to answer questions properly, politely and shut down accusations before it even reach more people. Be sensitive of your audience and clients’ feedback. By simply checking your inbox, you can already minimize the possibilities of getting demands, refunds, bad criticism, false accusations and many more.
- Never post Click-Baits.
Click-baits are posts that are using intense headlines with unrelated content. This is stooping low. There are a lot of interesting and informational content out there you can find online, all you just need to do is search.
Doing this will just piss your audiences to the extent that they may unfollow you. Worse than that you can be called out for your poor sense of professionalism. Keep in mind that as a marketer, your main purpose is to meet your target market’s needs and to show them that you are the answer. When the headline sets the right expectation, it will be easier for them to see and give value to your efforts. When it doesn’t, they just bounce off.
Facebook marketing is a very fruitful work and adding value to what we produce makes it all more extraordinary. Just keep it simple yet smart. Do not copy others pattern as well as you have your own creativity. We hope that this helped you bring out the best!
Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing.