After developing an awesome app and getting it approved by the App Store now is the time to promote your app. It’s all about building hype and letting people know about your offerings from your creativity. A developer’s aim is to build an app and make it big in the market. Marketing apps are one of the important aspects of promoting the app. It makes the app popular, increase visibility and increase the number of downloads.
Below mentioned are the effective ways to promote your iOS app:
Online presence is a must. Much of the app promotion is done on the social media which proves to be an effective way of advertising your application. Making use of social media platform such as Facebook, Twitter and Instagram etc. to your advantage is a convenient way to promote your app. Posting about the latest apps and announcing among your friends and relatives over social sites can significantly increase visibility to your app.
- App Store Optimization
App Store optimization (ASO) is an important step in giving your app visibility and maximize the number of downloads. An important aspect of ASO is the name of the app and keywords. Few things like selecting the right keywords and designing a good icon increases the chance of getting your app featured. On another note, the description of the app with proper keyword insert helps to get the app found and make you stand in competition.
- Offer a Free version
Offering a free demo version for an app attracts more downloads as compared to the paid ones. Making your app available for a free or a trial version is one way to grab the users attention and allowing users to enjoy the app. If they tend to enjoy the app they are more likely to play the next level which they’ll have to unlock my making in-app purchase. This is a significant way to utilize the app where you get benefits in two ways, one by promoting the ads you can gain profit and second by generating revenue from the purchase.
- Get Feedback
Feedback matters. If your app has great reviews and ratings people are more likely to get attracted and tend to install the app. It’s necessary to take the reviews of the users in consideration to see if they are happy or if they need any improvement in the app. This will result in getting app exposure and get maximum installs. You need to ensure the quality of your app is good enough to make the users happy with it.
- Cross Promotion
This is one of the effective app promotion technique which is underrated. One way of reaching out to more developers is by promoting each other’s app and expand the number of downloads of your app. You can find groups on Facebook where you can find a community of developers negotiating and trying to promote each other’s app.
Developing an app and promoting an app are two different things that need to be done carefully by following the necessary steps. Marketing an app takes time and effort to better promote your app and get it found by more users.
Shawn Taylor is a writer based in Singapore. He writes about technology, mobile app industry, iOS applications and much more. He is associated with iOS Development Company in Singapore. Given any topic, he can write very well and his communication skills are good too.