You have fully committed yourself to blogging on a regular basis. The copy is legible, has relevant keywords and is informative. You are writing great stuff for your blog, so why it is it not ranking?
Good SEO is not simply about offering the search bots plenty of keyword rich text to crawl. Is your blog’s design preventing or helping other vital ranking factors? The world’s best blog post is worth nothing if nobody is aware of it and cannot find it.
Below are a few blog design tips for the best on site SEO:
It goes without say that every site requires a prominent search box. Your search box could be the most beneficial part of your layout. Nowadays, a search box is present in many blogging platforms. It may not only offer a better experience for your visitors, but you can even mine the data for user behavior and keyword discovery.
Your website’s overall design is the first thing visitors see and it considerably has an impact on pageviews, bounce rate and conversions. Expert design does not have to be costly. No matter what design resource you decide on, the objective is to set yourself apart while alluring your visitors to stay.
RSS is Alive
Each time RSS feed is ruined in a major site, its obituary is written by the blogosphere. An RSS feed not only motivates repeat visits, but the visitors tend to be your self-motivated link builders, best converters, and brand evangelists.
Most major wars and innovation meeting have been fought over the right approach to structure the information architecture of a site through navigation. Fix the issue by keeping it simple by using these basic rules for optimized and useful navigation.
- Aim for a flat website architecture by reducing the number of “clicks” needed to reach your content.
These are used by search engines to help categorize your content and by visitors for site navigation. Breadcrumbs are very useful if you have a site where visitors will click through numerous consecutive pages, which carry them deep within your website. If your website really only has one or two levels of categories, links and tags might offer more intuitive structure.
Test for Speed
There is nothing worse than a blog that loads agonizingly slow. According to Matthew Williams, SEO manager at Vancouver SEO, a recent study proved that average page load speed is 2 .9 seconds. User experience is not only affected by page load times, but also slow websites can see rankings plunge also
Watch Your Ad Space
Lots of adverts might hurt your rankings, so do not allow adverts outweigh your unique content. Again, if a visitor comes across many adverts on your site, it might be hard for them to view your content and find real value in your site.
Have the image sizes optimized to minimize page load times. Define images height and weight and use alt text attributes. Use lightbox scripts and thumbnails whenever you can.
Link to Your Best Content
Many times people write excellent blog posts, then fail to ever link to it once more. Ultimately the post falls out of visibility since it gets lost in a backlog of archives.
The ideal practice is to position links within the body of your text when it is important and beneficial to the reader. Other, rather less effective methods to link to your best content are:
- Category Pages
- Popular Posts Widgets
- Tag Clouds
If you follow the tips above tips, you will surely get good results for your posts on search engines; not only this, your blog followers will also have a good experience while visiting your blog. That’s why blog design matters for SEO!