A Whole New Technological World
Technology has never been so diverse. From IoT technology to cloud computing, people are accessing and using data in entirely new ways; and not staying ahead of such trends could ultimately undermine your business.
Consider mobile apps, as an example. Mobile apps provide so much information and simplify life. You can for the most part download them entirely free onto your smartphone in just seconds. Secondly, the apps can be designed to automatically alert users at regular intervals.
A third thing worth considering when it comes to mobile applications is that if designed correctly, they can become useful in day-to-day operations, meaning ultimately clients or potential clients are regularly made aware of that company’s specials, deals, and other promotional news.
But a mobile application isn’t enough. If clients like what they see on the app, they’re very likely going to take an additional leap and tap on links or buttons which send them to your website. Now, if you secure a mobile app, but your website isn’t designed for mobile use, then you’re in trouble.
Covering All Your Bases
It’s not enough just to have a website that can be accessed from a mobile device. Additionally, you’ve got to have a website that is comfortable to access on a mobile device. Avoid flashy .gifs which are choppy before they’ve loaded. You’re looking for elegant austerity; stylish Spartan hues. Upgrade as you can afford more bandwidth.
There are many best practices for designing a mobile-friendly site that can help you get a handle on them; and doing so is integral to your business. More consumers than ever before are using mobile devices to search for information online and even to complete purchases with global traffic from mobile devices is now outpacing traffic on desktops.
With so many users regularly accessing data on mobile devices, not having the ability to cater to them could end up substantially damaging your business. You may lose your ability to compete in the marketplace as a result, which is intolerable for many obvious reasons.
You want your website accessible on any machine which may eventually adopt an application from your business. Primarily, this is going to be smartphones, laptops, and tablets. That said, there are IoT expansions which may move beyond simple mobile development. Consider net-enabled refrigerators, as a for-instance.
Mobile Devices And Beyond
As IoT technology expands, more and more devices will come with default internet connectivity. Watches, thermostats, cars, lighting, phones, security systems, and factory production floors are rife with IoT tech today. Where it will be tomorrow is anybody’s guess.
What this means for any business, large or small, is that it is integral to remain above the cutting edge as much as possible in order to properly pace trends. You want your important landing page to be as good as or better than that designed for the desktop. Additionally, you want to watch for other applications of IoT technology.
In the future, it’s likely website design will incorporate some sort of device algorithm which helps adjust your site for whatever media it’s being viewed on. As yet, we’re not quite there; but if you adopt the newest solutions as quickly as they become available, you’ll be more likely to have proper preparation when the time comes.
No one knows what the future will hold, but barring any global nuclear conflict, this is likely: it’s going to be more digital, it’s going to be more information-based, and that which defines internet utility today will look like dial-up connections of yesteryear in short order.