When it comes to the software business, registering new users is a basic and fundamental factor. Without your customers, your business will not make any money. Because of this, you’d think that more companies would be investing their time and money into developing an ideal user registration process, but the truth is, most companies aren’t getting it right. Some keys to improving your user registration process include implementing additional features to streamline the process, boosting security, driving conversions with the design and layout of your landing pages and forms, and developing effective strategies for engagement. Here are some top tips to help boost your registration rate.
#1 Offer a Single Sign-On Option:
Statistics show that 60% of web users have over five different unique passwords to keep track of, and at least 40% of users take advantage of the ‘forgot password’ feature at least once per month. An easy way to get rid of all the frustration is to offer completely responsive website that allows your customers to sign in using a variety of social media platforms such as Facebook, Twitter, or Google. Over 70% of web users say that they prefer having the option to use social sign-up and login when using applications compared to a standard e-mail registration.
#2 Create Peace of Mind With Obvious Security:
You should also display clear security symbols such as SSL certification. And you can add an extra layer of security by requiring identity verification from your users, such as the service that Cognito provides. confirm that it is them. To start verifying your customers, all that Cognito needs is a phone number. It can then gradually collect information from their D.O.B to their address. This helps to prevent fraud and streamlines your compliance process at the same time.
#3 Support All Devices:
If you’re hoping to increase sign-ups on your website, then the first thing that you need to make sure is that your website is supporting all devices. It’s 2019 and there’s no excuse not to have a completely responsive website that looks and performs great on any device, particularly with a huge percentage of web users now preferring to browse, sign up and shop using smartphones and tablets. Your customers want to be able to register at a time that’s best for them, whether they are out and about with their smartphone, at the office in front of their laptop, or at home with their iPad. Ensure that your registration page is easy to use on any device and support pre-filled information that your customers may have saved on their gadget.
When it comes to increasing your customer base and boosting profit, an easy, enjoyable and secure sign-up is essential.