When you’re looking to create your business’s first website, the task ahead of you can feel pretty daunting. The importance of good web design is obvious to anyone who isn’t living in a cave. Accomplishing it, however, remains a big mystery to a lot of people, especially if this is your first rodeo. To make the whole issue a little simpler, here’s a list of things which every business owner should know about web design.
First of all, images are way more important than you first thought. A poorly rendered image or a stock photo that’s far too common can greatly damage your business’s professional reputation. By the same token, a high-quality image can do a lot to improve it. Furthermore, knowing how to source and place images effectively can give you one more call-to-action to turn traffic into conversions, or keep a bored user engaged long enough to share a blog post. If you thought that images should be a secondary consideration, then think again! While high-quality images are certainly important, you also need to remember to compress your images, and ensure that they don’t drag out your website’s loading time. The modern online audience is very impatient, and you need to be in-step with your competitors’ sites!
The next big thing you need to know is that SEO certainly isn’t dead. Look at any major digital marketing blog, and you’re sure to find at least one post entitled “SEO is dead”. Don’t take this at face value! While it’s certainly true that some of the spammy, clumsy tactics from the infancy of SEO have become outdated and useless, high-quality SEO is as important that it’s ever been. This needs to be at the front of your mind as you go about building your website. Unless you have an SEO-friendly design and room for development later down the line, your site is going to crash and burn. Using what designers call “clean code” helps with indexing, making sure that your site doesn’t become too congested or busy. Obviously, you may not be an expert in modern coding. This is where web design firms such as CandidSky can come in handy.
The final thing you need to know about web design is that this isn’t the last time you’re going to have to worry about it. Business, as I’m sure you’re aware, is moving and evolving at a rapid pace. As this happens, all facets of marketing, including web design methods and conventions, are also changing. This is happening at such a fast rate that it’s difficult for many CEOs to keep up. However, this is an obstacle which you’re going to have to overcome if you want your site to be a success. Nobody will be able to tell you what a well-designed website will look like in a few years, so make sure you’re not designing one which is going to slow down your progress. Make sure you have a platform that lets you exhibit all the best design features, but also allows you to be flexible enough to move with the times.